Lloyd saves his best work for the last track of the album, the titular “Tru.” Lloyd originally released the song as a single in 2016, and the lyrics of the track explain the reasons behind Lloyd’s extended hiatus from making music. Lloyd’s first release since 2011, the track served as an announcement of Lloyd’s return to the music scene after taking a break to deal with the emotional trauma of losing an unborn child. “Tru” is the most radio-friendly of the tracks on the album, with a fast pace and catchy beat making it an enjoyable song to listen to. That the song was originally released so far in advance of the LP is most likely the only reason that this track is not the first or second on the album. Most of the songs on the album are enjoyable and catchy, even if they can sometimes fade into the background if the listener does not focus enough on what he is listening to. Beyond being good to listen to, the album achieves the artistic goals which Lloyd set out to accomplish. In an interview with the Technique, Lloyd emphasized that during his hiatus from making music, he took the time to “reflect on own self.” He explained that his time away from music taught him to recognize and embrace “the beauty in imperfection,” leading him to channel a more natural, analogue sound into his new music. Lloyd also explained that he has recently taken to listening to older music on vinyl, picking up influences from outside of contemporary-style R&B including names like Marvin Gaye, Bob Dylan and Bill Withers. Listeners may not hear traces of Bob Dylan when they listen to “Tru,” but the album leaves no doubt that Lloyd is starting to evolve his style. How do I feel about the image? Photo: Courtesy of Apple Music “Tru” is a quality album which combines an enjoyable listening experience with stylistic innovation in a way which is impressive and refreshing in the modern R&B landscape.Lloyd, one of the talented singers who sprung on the scene in 2004 from the lush days of Irv Gotti’s Murder Inc Records and then, saw continuous success from singing the hook on Young Money’s hit single ‘BedRock’, has been releasing music independently, but never paired with a photo quite like the cover art for his forthcoming LP, ‘Tru’. To be honest, these days, you have to be in-your-face risqué for any attention. Why? Because most of our attention spans hardly exist beyond ten seconds. Furthermore, sex has always upped the ante when selling any given item. It’s the genesis of us, so it makes sense, but these days, we’re leaving little to the imagination. What’s my take on that? As a sensual Scorpio with an open-mind, I am fine with all ends of it. After all, what is the point of promotion and marketing anyway? To get the attention you need to profit, so being (what is referred to as) an attention whore isn’t necessarily a bad thing.Īs he intended, the New Orleans-native singer-songwriter has everyone talking about the next-to-nothing nude photo. Subsequently, Lloyd’s independent album, Tru, will become available on August 31 with distribution through EMPIRE. In the meantime, listen to ‘Caramel’ below.
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